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Spirit Airlines – Airline of the Month – OPShots.net

Company Beginnings

The company was founded in 1964 as Clippert Trucking Company, a Michigan corporation, and in 1974 changed its name to Ground Air Transfer, Inc. In 1983, the company started doing business as Charter One, a Detroit-based charter tour operator providing travel packages to entertainment destinations such as Atlantic City, Las Vegas and the Bahamas. In 1992, Charter One changed its name to Spirit Airlines, brought jet equipment into the fleet, and thereafter began adding scheduled passenger service to destinations such as Fort Lauderdale, Detroit, Myrtle Beach, Los Angeles and New York. Spirit relocated its headquarters to Miramar, Florida in
December 1999. Expansion continued with the addition of the Chicago

market, as well as coast-to-coast service to Los Angeles.

Beyond Coast-to-Coast

In November 2001, Spirit inaugurated service to San Juan, Puerto Rico and implemented a fully-integrated

Spirit Airlines Spirit of San Juan Mark Plumley - OPShots.net

Spanish language customer service plan, including a website and dedicated reservation line. May and June 2002 brought new service to L

as Vegas, as well as expanded service in nearly every market. Fall of 2003 brought Spirit to Washington, DC’s Reagan National Airport andCancun, Mexico. In fall 2004, Spirit introduced service to Santo Domingo, Dominican Republic.

Transition to Low-Cost Carrier and Ultra Low Cost Carrier

Investment funds managed by Oaktree gained control of Spirit after making investments in 2004 and 2005 bringing a change in business strategy and positioning of Spirit as a low-cost carrier with a focus on expanding Caribbean and Latin American

Spirit's special 10th Anniversary scheme Chuck Slusarczyk Jr. - OPShots.net

routes. Several unprofitable domestic routes were closed and Fort Lauderdale- Hollywood International Airport was established as Spirit’s main base of operations. In 2006, Indigo acquired a majority stake in the airline, and Spirit began implementing its Ultra Low Cost Carrier (ULCC) business model and further expanded its Caribbean and Latin American routes.

The ULCC of the Americas

In 2005 – 2006, Spirit added new flights to the Bahamas, Jamaica, and U.S. Virgin Islands. Additional service to the Caribbean began in 2007 to Haiti, Aruba, St. Maarten/St. Martin, and increased service to Puerto Rico viaAguadilla and Ponce. Low cost service to Latin America began in 2007, with new service to Costa Rica, Guatemala, Honduras, and Nicaragua in Central America, and new service to Peru in South America. In 2008, Spirit added new service to Boston, as well as more flights to the Caribbean and LatinAmerica with new service to Panama City, Panama; and Cartagena and Bogota, Colombia. In 2009, Spirit added Santiago,

Spirit Airlines A319 at Tampa Andrew Thon - OPShots.net

Dominican Republic, and Medellin and Armenia, Colombia, to its route map, along with new service from Fort Lauderdale to both Los Angeles and Las Vegas, as well as additional service in existing markets. Expansion in existing markets continued in 2010 along with new service to Barranquilla, Colombia. In 2011, Spirit is adding service to five new markets, including Plattsburgh, NY; Niagara Falls, NY; Latrobe, PA; Charleston, WV; and Dallas/Fort Worth, TX.

All Airbus Fleet

Spirit’s transition to an all-Airbus fleet in began in late 2004 and was completed in September 2006. Spirit’s fuel efficient fleet currently consists of Airbus A319s with seating for 145 customers, A320s with seating for 174 customers, and A321s with seating for 218 customers.

The Spirit Airlines all-Airbus fleet consists of the following 41 aircraft (as of May 2012):

Spirit Airlines current fleet
AircraftIn FleetOrdersSeatsNotes
Y+YTotal
Airbus A319-10026010135145
Airbus A320-20014564174178
Airbus A320neo045
TBA
Airbus A321-200204214218Expected to leave the fleet in 2017 at the end of the lease.
Total41102

Spirit Airlines A321 at Fort Lauderdale Andrew Thon - OPShots.net

Spirit Airlines A321 at Atlanta Andrew Thon - OPShots.net

Spirit Airlines retired fleet
AircraftTotalYear retiredReplacementnotes
Airbus A321-20042008Airbus A320 FamilyAll Leased
McDonnell Douglas MD-8112006MD 80 FamilyAlso operated the DC-9
McDonnell Douglas MD-8282006Airbus A320 FamilyAlso operated the DC-9
McDonnell Douglas MD-8352006Airbus A320 FamilyAlso operated the DC-9

N126NK DC-9 in Detroit Andrew Thon - OPShots.net

N800NK Spirit Airlines MD-82 at Detroit Andrew Thon - OPShots.net

The Corporate Philosophy

In 2007, Spirit unveiled its new ultra low cost carrier brand that celebrates the colors of the Caribbean and Latin America regions. The company’s energetic new colors reinforce Spirit’s four brand principles:
Caliente Red – Low Fares Environmental Green – On-time and Reliable Sunshine Yellow – Clean New Planes
Ocean Blue – Friendly Staff.

Spirit Airlines is the most profitable airline in the United States per plane, at $2.06 million per plane in 2011.

The airline’s market share consists of 1% of U.S. air travelers.

About the author

Mark Plumley

I have always looked to the sky at the wonderful aluminum tubes darting through the sky. My love for aviation has taken me to many airports and air shows and I hope to be able to experience many more in the years to come and to share my experience along the way.

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