JetBlue’s Premium-Seat Plan Cedes Coach-Only to Southwest – Bloomberg


A JetBlue Embraer 190 approaches Chicago O’Hare Airport last August. Photo: Chris Jacobs – OPShots Contributor

JetBlue Airways Corp. (JBLU) will add premium seats on some transcontinental jets, leaving Southwest Airlines Co. (LUV) as the lone airline among the seven biggest U.S. carriers with coach-only service.

JetBlue will offer the premium seats and Wi-Fi Internet service on daytime flights between New York’s John F. Kennedy airport and Los Angeles and San Francisco starting next year, Chief Commercial Officer Robin Hayes said today at an investor event in New York.

He didn’t elaborate on how many seats or whether the company plans a separate first-class cabin. The carrier will share more details later this year, he said.

The move will boost revenue and help JetBlue compete with United Continental Holdings Inc. (UAL), Delta Air Lines Inc. (DAL) and AMR Corp.’s American Airlines. All three have first-class cabins and compete for passengers in JetBlue’s hometown of New York, the nation’s busiest aviation market.

via JetBlue’s Premium-Seat Plan Cedes Coach-Only to Southwest – Bloomberg.

About the author

Chuck Slusarczyk Jr.

I started OPShots in June 2006 as a place to share and display aviation photos without the often restrictive policies of other aviation websites. I want to share my love of aviation with fellow aviation geeks and provide a spotlight on Cleveland Hopkins International airport in the process.

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