Horizon Air to ‘retire its public brand’ in favor of Alaska Air – USATODAY.com

A Horizon Dash 8 Q-400 lands at Portland, OR (PDX) in 2009 (Photo: Bob Beach - OPShots.net)

The Horizon Air name is on its way into the aviation history books as a standalone brand. The regional carrier announced today that it will start to “retire its public brand and adopt Alaska Airlines’ Eskimo.”

The Seattle Post-Intelligencer writes “Horizon will repaint its Q400s with a new scheme saying ‘Alaska’ across the fuselage, with Alaska Airlines’ Eskimo on the tail. The plane will continue to include the Horizon logo, in Alaska’s dark blue color.”

Horizon Air will remain a regional airline, but will now fly more closely under the Alaska Air umbrella.

via Horizon Air to ‘retire its public brand’ in favor of Alaska Air – USATODAY.com.

About the author

Chuck Slusarczyk Jr.

I started OPShots in June 2006 as a place to share and display aviation photos without the often restrictive policies of other aviation websites. I want to share my love of aviation with fellow aviation geeks and provide a spotlight on Cleveland Hopkins International airport in the process.


  1. Chuck Slusarczyk Jr.

    It will be sad to see the Horizon name go, but I’ve always liked it’s basic Alaskan livery, so at least they’ll still look good!

  2. Antoine

    hello there, really good site, and a very good understand! 1 for my favorites.

  3. Terresa

    Very good information! I have been seeking something such as this for a time now. Cheers!

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>